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Color Trends 2013

 

2013 Color Trends

Pantone Color of the Year for 2013: Emerald

Radiant, jewel-toned Emerald promotes balance and harmony

color of the year 2013

Pantone announced PANTONE® 17-5641 Emerald, a lively, radiant, lush green, as the Color of the Year for 2013.
The 2012 Color of the Year, PANTONE 17-1463 Tangerine Tango, a spirited, reddish orange, provided the energy boost we needed to recharge and move forward. Emerald, a vivid, verdant green, enhances our sense of well-being further by inspiring insight, as well as promoting balance and harmony.

Most often associated with brilliant, precious gemstones, the perception of Emerald is sophisticated and luxurious. Since antiquity, this luminous, magnificent hue has been the color of beauty and new life in many cultures and religions. It’s also the color of growth, renewal and prosperity - no other color conveys regeneration more than green. For centuries, many countries have chosen green to represent healing and unity.

"Green is the most abundant hue in nature - the human eye sees more green than any other color in the spectrum,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “As it has throughout history, multifaceted Emerald continues to sparkle and fascinate. Symbolically, Emerald brings a sense of clarity, renewal and rejuvenation, which is so important in today’s complex world. This powerful and universally appealing tone translates easily to both fashion and home interiors.”

Emerald for Fashion

The prevalence of green has been steadily rising for several seasons, especially in the fashion and couture markets, and even on the red carpet. Appropriate for every occasion, Emerald’s classic elegance makes for striking and irresistible women’s formal and everyday wear as well as accessories. Emerald also makes a strong statement in men’s sportswear, knitwear and ties. Fashion designers featured in the PANTONE Fashion Color Report Spring 2013, including Tracy Reese, Nanette Lepore, Barbara Tfank, NAHM and Marimekko, are incorporating Emerald into their spring collections. Balanced yet sophisticated, Emerald enlivens all colors in the spectrum and will continue to make a statement beyond spring and summer into fall and winter.

Emerald for Beauty

Equally harmonious on the cosmetic color wheel, Emerald dramatizes all eye colors as it beautifully enhances green eyes, is compatible to blue eyes, emphasizes the green undertone in hazel eyes and intensifies brown eyes to make them appear deeper. Emerald is also a perfect complement to peaches, pinks, roses, ruby reds and aubergines - offering a variety of lipstick and blush options. For those who want to sparkle and stand out, Emerald is the perfect punctuation point in nail color because of its complementary nature.


Pantone View Colour Planner Spring Summer 2013: Unity and Connectedness Through Color

Pantone View Colour Planner Spring Summer 2013, a multi-discipline color forecast titled unity&CO, highlights the key color palettes for women's wear, menswear, active wear, cosmetics, lifestyle and industrial, and graphic design.

Pantone View Colour Planner Spring/Summer 2013 pushes individuals to unite with one another again by rediscovering the power in numbers and embracing a new culture of unity. The power of one can be great, but the power of many is even more formidable as heritage and traditions are rediscovered in a modern, digitized manner.

The same applies to color, as it too evolves from creating an awestruck response by its power and brightness alone. As the use of color increases, it becomes more connected to material, shape and form in an integral way.

"Recent color block stories on the catwalk have paved the way for a new sense of color confidence among consumers," said Laurie Pressman, vice president of fashion, home and interiors at Pantone. "For some time, color alone has been a significant factor in purchasing decisions. Today, equally important is the context of those color statements - the finish, fabric and form in which it is used."

Color Trends 2013

Pantone View Colour Planner Spring/Summer 2013 contains the following eight palettes:

CO-nversation : Includes white, mauve, fuchsia, and sand
Slowly emerging from white, mauve and fuchsia develop into delicate hues, while a warm sand tone forms a stable base for the more ethereal pink. The resulting range is subtle and delicate, infusing a sense of calm and serenity.

CO-llaboration : Includes dusted pink, greeny-blue, and burnt yellows
A new approach to neutrals, dusted pink, greeny-blue and burnt yellows create a family of easy base colors for outerwear and interiors alike.

CO-nnected : Includes yellow and white
Connected is a color range for celebrating enthusiasm and the vitality of life, as yellow emerges from pure white, diluted and matte at first then gaining energy to end up reflecting the sun.

CO-mmunity : Includes dry browns, watered browns, wood browns, and earth browns
A new level of natural colors which are easy to mix and use, replacing black for a far more exotic approach - dry browns, watered browns, wood browns and earth browns.

CO-ntain : Includes eggshell flesh tones, deep navy, and duck-egg blue
Based on naturals; simple, refined whites like eggshell; flesh tones, which reinforce the belief that neutrals are becoming more colored; warm and static black with deep navy and duck-egg blue.

CO-mpanion : Includes blues
A monumental simplicity of colors with their feet in nature suggests combinations of confident opposites or intimate tonalities. It is a core baseline palette of blues that frames and sets all the key accents.

CO-llective : Includes strong fluorescents and sweetened pastels
Brights move from the primary spectrum of past seasons into a new fluorescent range. These super strong colors are paired with a family of soft sisters: five sweetened pastel tones.

CO-nvivial : Includes brights with personality
Satisfying a demand for brighter color, but framed in more tasteful tones, the conviviality palette has all the personality one would expect from a family of brights, but allows for a more practical color application.

unity&CO also looks at how color has evolved and become more connected to one another:

* Blues are turning away from the watery hues of the past and becoming more of a basic building block, assuming the role that black used to play.

* Color seems to be touching everything - even eternal neutrals like sand and beige. Neutrals have transformed and the new calling is for basic tones that are shaded and imbued with peaceful and beautiful color.

* Brights continue to evolve as they are paired together or weaved into larger groups, exuding drama and newness.

* Metallics have moved away from all-over surface coatings to integrated and broken effects worked within structures and materials.

* Blacks have no beginning and no end - it has been reborn not as one single black but transformed into many different disguises, intensities, and militant options as a result of its marriage to light, texture, material and depth.

* The importance of Brown remains - not just in their own right, but as alternative base colors and companion tones in harmonies.

--Pantone is a company known for its focus on color, of course, and for years now, Pantone has branched out from the chip books so familiar to graphic designers to issue a Colour Planner twice a year. This planner forecasts colors that the company believes should be prominent in several industries, including fashion, industrial design, and graphic design.



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